social media event marketing strategy

These include your event website, promotional emails, print materials, and more. Check out some other important social media engagement stats: Further, 73% of marketers claim that social media has been very effective in their promotion efforts. Give people incentive to use your hashtag and. Here are 12 essential steps to take to promote your event on social media and drive ticket sales. You don’t have to livestream your entire event to make a splash with live video. Choose a 1920×1080 cover photo that looks good at any size, Be specific about location, time, and category so Facebook can help promote your event, If you use Eventbrite, you can sell tickets directly on Facebook. That means supplementing organic posts with paid social ads. Social media marketing is an important cornerstone of your event’s success, so remember to treat it as you would any other facet of your strategy: with time and due diligence. - behind it, and it's my job to bring that to you. After all, the event wouldn’t be happening if they didn’t come out to support it. To maximise your social media event marketing efforts, however, it pays to put some strategy behind your posts.
On Twitter, it’s short, sweet, and sometimes quirky, whereas on LinkedIn, you should steer toward a more professional tone. And don’t stop there — promote your hashtag on all your other communication channels. After all, it’s not enough for your followers to see your updates – you want to engage and convert them . Make the content engaging, conversational, and not overly “salesy.” Also to keep in mind: If you’re not strategic, developing and scaling a strong social media strategy can be a drain on your resources. Content curation platforms help you find interesting content. But influencer marketing can be an intimidating and nebulous, so it can be challenging to develop a strategy. Clear goals will help focus your social media marketing efforts. Even if you don’t have an immediate solution, replying to these posts or privately messaging the attendee shows that you care and want to make things right. Your day-of coverage is a prime opportunity to show them all the great things happening. If this is your signature annual event you can even start selling tickets for next year immediately. If you’ve had past events, include photos of happy attendees having a great time. Are your followers engaging with the content you post? No matter how successfully you market your event on social media, there will be people who can’t make it, don’t want to go, or are still unaware of it. Your pre-event social media marketing should focus on awareness for the event, driving registrations or ticket sales, and building excitement for what’s to come. You can’t be online twenty-four hours a day, so use tools that can help you plan, organise, and schedule your posts.

Drawing upon the social media strategies of stellar events we admire (think Skoll World Forum, SXSW, and Dreamforce) and our own experience planning the Collaborative and the Classy Awards, we created the following 10-week social media plan to help you set your event up for success. Use keywords that will help prospective attendees find your page, and include a mention of your event as well. Include it in handouts and display it on screens throughout your venue. Pair this with a few high resolution photos of each moment and post it to your channels. For example, you might: Not only will this educate your audience about the event details, it also allows you to repeatedly promote your event in an organic, non-forced way. Give people incentive to use your hashtag and share your event on social.

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