how to organise a music event

Create a beautiful event listing and easily drive attendance with built-in tools.

Tip: Our guide on promoting a music event should prove handy.

You can also use local websites or newspapers to list events on and get radios to advertise too. Will you be targeting electronic music enthusiasts or metal fans? You can use the facilities and contacts of the venue you choose. Using social media is the easiest and cheapest way to promote your event, you just have to ensure that you have enough people who care about the event to share it across their profiles and invite other people. Plan to play regional concerts so that you don’t overplay your home market. All over the world, successful festivals are becoming brands unto themselves.

// Leaf Group Lifestyle, Live Music Archive: How to Organize a Concert or a Live Music Gathering - The Budget, Do Something: Action Tips, Organize a Benefit Concert for Your Cause. I teach my full Spotify marketing strategy inside Band Builder Academy.

We are well and truly in the age of the festival. Create an attendee persona profile for your “ideal” festival fan.

I’m really fond of music although I didn’t get the golden voice, I’m planning to set up a live tour concert for my friend’s daughter who is sick. What are their interests? A showcase will require something that is going to pull in these key members of the industry. Why not contact local bands or ask friends if they know anyone who could perform? Find an event in your area and sign up to join Team CF - we'll provide you with loads of help and support! In that time, the lineups and advertising strategies have all revolved around targeting people who like heavy music. Research all the main local music venues and arrange to go down to see if it matches your aspirations for the event. Four events a year. Give these people another reason to come back to your next show. Equipment for an outdoor festival can be tough to source and manage. Create a budget for the concert. So don’t book a venue that you can’t fill at least 70% or sell out. Eastern Youth were the headliner each time, and invited one or two bands to support them. Filed Under: Event planning, Music Tagged With: event planning, guide, music festival, tips, Your email address will not be published. You also need to be able to put on a smooth show without delays and exclusive invitations with free drinks can do a lot to get the industry on your side. Better still; see if you can play at their gig too. Set up an event page and start selling tickets in 5 minutes. Thankfully, there are plenty of online resources, like, , that can help organisers identify the perfect place for their event. Over the past two decades, music industry leader Todd McCarty served as GM of rock/punk indie label Fearless Records, and SVP Sales at Sony Music USA. Talking of tech, ticketing is made much easier when you use a platform such as Eventbrite where you can create multiple ticket categories and set the maximum capacity so you don’t have to worry about overselling.

, which allows music fans to easily find events and concerts. This can be a way to increase the capacity gradually and gain experience of how to run one stage before delegating a second. You also need to liaise with on-site staff and security to handle on-the-day ticket sales, hand out name badges or wristbands, and to check people in. Offer to help on gigs that they are organizing; e.g. So plan other things for people to do while at the event. Making sure your event sounds great means asking the right questions when you book both the venue and the performers. You'll have a blast while raising vital funds to help us beat cystic fibrosis (CF) for good. Putting together a multi-day event in your city requires a little knowledge of booking and who’s who in your local music scene, but it’s not the impossible feat some might imagine.

Decide whether ticket sales will start in advance or at the door, which may increase last minute sales.

Team up with the other bands.

Below are some tips on how to go about organising a music event. I managed to find someone to drain it half-way through the weekend, and we survived, but we were very close to a … You'll have a blast while raising vital funds to help us beat cystic fibrosis (CF) for good.

Don’t book a concert the same night as a major competing event that your fans will already be at. If you want your audience to continue to grow from show to show, don’t sit back and expect the same people to come to every show. Planning a music event take a lot of work and project management. Avoid playing the same set too often in one market. The same rules generally apply. When planning music events, you need to know what type of event you’ll put on. Pool resources amongst other artists to place a 1/8 or 1/4 page concert ad in your local weekly or monthly music paper. Organising a music event can be difficult, especially if you have little contacts and little budget. There is absolutely no reason to waste time with this event. Take pre-orders. How do you book a venue for a live performance? Communication is key here so don’t wait for everyone to arrive before establishing people’s responsibilities and scheduling time for setting up and sound checks – especially if you are hosting multiple performers. Festivals should be held in the summer and showcase gigs should be at downtime for industry workers. If you’ve decided to plan a festival, it is going to take a huge amount of coordination and it will be hard to do it by yourself. If you don’t have any experience running an event or working to deadlines then you probably won’t be able to plan a festival unless you get some experience first. Once again an article that I will use time and time again!

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