digital event strategist job description

Working as part of a digital agency, the strategist planner develops and presents strategic marketing recommendations for a range of clients. Brainstormed, created and executed overall digital marketing strategy to create brand awareness and drive traffic to platform and blog. Digital Brand Strategist Engineered full IT / E-Commerce infrastructure and automated marketing platform Increased Click-to-Buy optimization from .2% conversion rate to a 3.2% sale rate in 4 months for a 300% online sales increase Define key business goals of a given project by conducting stakeholder interviews and communicate goals clearly to project teams. As a Digital Marketing Director at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

[company name] is rated as one of the top performing arts venues in the world presenting over 350 performances a year by world renowned pop stars, Broadway musicals, classical artists, comedians and dance companies.

Some working outside the traditional nine-to-five may be necessary occasionally.

Consistently spent $100K - $250K per month in paid email acquisition with extremely aggressive CPA targets, Collaborated with the partners to develop multiple 1MM+ media plans for U.S. Senate campaigns, Managed ad campaigns targeting legislators and their staff ahead of key congressional votes, Collectively added 500K+ Facebook fans for private companies, non-profits and political campaigns (<$1 CPA), Wrote ad copy and handled the final quality check on copywriting by junior staff, Oversaw and provided feedback on the structure of online ad campaigns by junior staff, Managed the licensing and selection of stock related to my clients. Executed over 60 social and online contests attracting more than 8,000 entries. ), there are now many more places for companies to market their products. Researched competitive landscape to determine how to create a differentiated product within the marketplace.

Spearheaded all proposals for entertainment brands, landing 4 out of 6 in my first two months. Lead in strategic development of WD's (Western Digital) online community engagement platform that aligns the brand with filmmakers and video content creators. Provided strategic direction in the redesign of equity crowdfunding site earlyshares.com. Lead in the development of the agency's comprehensive approach to digital marketing, Responsible for analysis, planning trafficking and optimizations for Google's B2B suite of products, YouTube and Google Plus. Successfully completed projects for clients like Meijer, Lindblad Expeditions, American Egg Board, Cracker Barrel, CSL Behring, Goddard School, Delta Airlines, Anixter, etc. Customer user-experience manager for main website creating wireframes, sitemaps, usability studies, use of Google analytics, and working with vendors or running to create web architecture. Provided expertise to clients to develop digital analytics solutions to meet identified needs, Monitored and analyzed rankings and traffic of web sites to ensure optimal placement, Presented key findings to clients and internal account teams, Analyzed data for insight generation to improve marketing performance and redesigning, Contributed to client's direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis. Chief leadership of process automation and strategic sales generation campaign development for this marketing and advertising agency. Working as part of a digital agency, the strategist planner develops and presents strategic marketing recommendations for a range of clients. What Does a Digital Marketing Specialist Do?

Created Enterprise 2.0 Buyer's Guide with a global enterprise content management association, Researched and developed Social Media and Web 2.0 white papers and position papers, Performed product management for an ATG eCommerce platform for a major retailer, Created change management strategy and implementation plan for multi-national employee engagement "growth leadership" initiative, Performed initial research and requirements analysis for "Z-Sticker" program for US market - RFID, Bluetooth(TM) and NFC technology assessment of next generation smart phones and location-aware devices for insurance claims, Conducted B2B Web Rapid Prototyping with Axure & iRise.

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