concept and relevance of mice tourism

MICE – organization of conferences and variety of events on a turnkey basis. MICE is tourism. While it is true that their priority is attending the conference or meeting, they also get to stay in the city and it is very likely that it is not their first time in it. On the one hand, MICE tourism is subject to low seasonality, and while for most people holidays take place on specific dates, such as Christmas, Easter, and summer, the number of people that travel due to MICE is much more random. Slovenia, Lithuania, Malta... they all offer, in addition to the novelty, better value for money compared to other major cities. Therefore, it is important that each stay provides something unique, and it is not only about the activities they can enjoy, but that allows them to feel transformed by the end of the trip.

And here, events and travelling become key factors in MICE tourism.

%PDF-1.5 The MICE sector is important, because: * It directly benefits the entrepreneurs in the tourism sector. These business travellers are connected to different sectors of the tourism This should be part of all aspects of the stay, from food to the activities in which they participate. Mice tourism trends include greater importance of security.

The numbers agree more than 20% of tourist trips made in the world fall under meetings, incentives, conferences, or … MICE industry offers tourism services in which organizers and suppliers that manage and deliver meetings, conferences, exhibitions, and other related events held to achieve a range of professional, business, cultural, or academic objectives. Infact, it has come up as a decisive link in gearing up the pace of the socio-economic development world over.

Part of it lies in the introduction of wellness and mindfulness activities, another growing trend in the workplace. Why MICE is, and should be, considered as tourism is because, events industry is now growing beyond conducting business through these events. Travellers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travellers. The MICE segment (meetings, incentives, conferences, and exhibitions) has slowly become one of the main economic development engines for the tourism industry. Our vision is simple - think globally, act locally.

* It boosts the local economy. <>stream %���� MICE stands for Meetings, Incentives, Conventions and Exhibitions or Events.

Business travel accounts for approximately 9% of all international travel. In the same vein that customization has become an essential aspect of traditional travel, MICE tourists also value and appreciate when a service, experience, tour, hotel or activity is specially designed for them. The importance of MICE industry for the development of tourism MICE stands for Meetings, Incentives, Conferences or Congresses or Conventions and Exhibitions. To achieve this, service providers must learn more about the participants’ interests while also allowing their schedule to be updated at all times. It is not surprising that more and more destinations are coming up with offers specifically designed for business travelers. The general rule says that people travel for pleasure; however, the reality is that a fair share of tourists visits destinations for business reasons. Courtesy of Hilton Hotels and Resorts. * It creates new jobs, such as the professionals hired to host the event. Concept Papers / Articles 93 Mice Tourism in India : Forward Focus 93 Organisation. However, we have seen a recent boom of the so-called “secondary destinations” to host such events. Some countries rely heavily on the MICE segment - 30% of Singapore’s tourism revenue is from MICE. * It benefits the chosen city through economic growth, and also gives greater touristic prominence to the city. MICE tourism can contribute significantly to the development of a tourism destination. Benefits for destinations by MICE tourism well planned agenda in advance large (international) groups bid on by specialized “convention” bureaus process of marketing and bidding is normally conducted well in advance of the actual event, often several years MICE tourism is known for its extensive planning and demanding clientele greater profitability MICE is a superhero team that consist of 5 people, over 1500 successfully completed events and over 10 000 happy clients, who know that the difficult we do immediately and the impossible takes a little longer The term MICE (Meetings, Incentives, Conventions and Exhibitions) represents a sector of tourism which includes business events and activities.

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